FURWELL
Shed Free Pet Treats
Furwell is a line of pet treats that helps pet owners remedy the issue of shedding through tasty treats. Shedding is a very common complaint amongst pet owners, as it's messy and frustrating. This line of treats offers a simple solution, allowing owners to spend less time dealing with shedding and more quality time with their furry friends.
/ Name + Logo
/ Visual Identity
/ Illustrations
/ Packaging Design
/ Point of Purchase Display
/ Copywriting
/ Advertisements
Voice
Playful | Approachable | Contemporary
/ Visual Identity
/ Illustrations
/ Packaging Design
/ Point of Purchase Display
/ Copywriting
/ Advertisements
Voice
Playful | Approachable | Contemporary
Audience + Positioning
Shed happens, but it doesn’t have to change how you and your pet live. The audience for these products would be young adult pet owners who treat their pets like family. They share a very close bond with their pets, and are more willing to spend more money on their pets. They are looking for a convenient solution to their pet’s problems that will improve both of their lives. These treats are easy and fun to use, making it an enjoyable experience for both the owner and the pet.
