HUE
Art on Your Face
Growing up, young girls are exposed to many different products that allow them to alter their appearance. Young boys and girls grow up assuming that those kind of products are only for girls, as the marketing and design of these products often reinforces a gender binary. All kids deserve a chance to experiment and have fun with their appearance in a safe environment with this set of kids cosmetics.
/ Name + Logo
/ Visual Identity
/ Packaging System
/ Copywriting
/ Advertisements
Voice
Creative | Empowering | Approachable
/ Visual Identity
/ Packaging System
/ Copywriting
/ Advertisements
Voice
Creative | Empowering | Approachable
Audience + Positioning
All kids deserve a chance to experiment and have fun with their appearance in a safe and encouraging environment. This product would be marketed towards parents who are aware that their children are interested in exploring all aspects of play, both feminine and masculine. Most cosmetics marketed towards kids are reserved for girls, but this line relies on gender neutral design to encourage all children to experiment and play with their appearance. This line allows kids to try new things in a safe environment and helps to build self-confidence.
