JUNKY TOWN

Community Recycling Service

Junky Town is a non-profit organization that would set up recycling centers in low income cities to provide citizens a way to participate in recycling programs. Through their free curbside pickup service and their app that functions that helps them manage their service and review recycling guidelines, Junky Town strives to make recycling accessible and easy for everyone.

Audience + Positioning

Junky Town works towards helping low income communities engage in recycling by providing a free and easy to use service, resources and information. Low-income adults who are environmentally conscious, but busy and uneducated about proper recycling practices. The concept feels overwhelming to them, and there are little resources/services that they can participate in. The communities they live in often lack the proper budget to implement these services. This company works on addressing environmentally conscious habits in low-income areas specifically, targeting the specific obstacles that prevent certain communities from effectively participating. This non-profit caters to a variety of needs instead of using more broad and generalized approaches that don’t always reach the entire community.