SONIC STAR
US Cross Country Railway
Explore America through a new and improved form of travel. This high-speed rail system would allow passengers to travel and sightsee across the US as an alternative to long road trips or cramped flights.
/ Name + Logo
/ Brand Identity
/ Collateral
/ Copywriting
/ Advertisements
Voice
Friendly | Innovative | Modern | Fast
/ Brand Identity
/ Collateral
/ Copywriting
/ Advertisements
Voice
Friendly | Innovative | Modern | Fast
Audience + Positioning
See the beauty of the American landscape in a whole new way - easier and faster than ever before. This audience would be individuals who are open to trying new things and view traveling as more than just a way to get from one destination to the other, but rather use it as an opportunity to explore. These people also value comfort and experience, and enjoy connecting with new people and visiting new places. This service would be the first of its kind on the US market, providing a faster, easier and more environmentally friendly alternative when compared to cars, planes or the current US passenger trains.
