SPECTRA
Paranormal Resource Site
Spectra is a website that serves as a resource for unlucky individuals who have encountered the paranormal and are looking for help. From haunted houses to accidental demon summonings, this website would diagnose and provide resources to help treat a variety of paranormal disturbances.
/ Name + Logo
/ Visual Identity
/ Website Design
/ Packaging Design
/ Copywriting
/ Advertisements
Voice
Dark | Informative | Eerie
/ Visual Identity
/ Website Design
/ Packaging Design
/ Copywriting
/ Advertisements
Voice
Dark | Informative | Eerie
Audience + Positioning
This website serves a trustworthy place for individuals who are seeking help, providing them with a clear and immediate diagnosis. This audience would be individuals who are experiencing paranormal disturbances in their home and are looking for help. These people are often scared, desperate and feel like they don’t know where to turn. They are looking for expert advice and reassurance to help them through this experience. This website takes the concerns of its user seriously and works to solve their issue quickly and effectively, while also giving them a place to feel heard during a scary and isolating experience.
